Be Artistic with PIXY
In February and March 2021, PIXY had conducted Be Artistic with PIXY campaign where the campaign objective is to further encourage current and new users to experience the products in their own ways and share “the arts” to the world which will increase PIXY product usage and engagement between PIXY and its fans. We also hired 4 KOLs to take part in this campaign and create their own makeup look using PIXY! Other than that, we also did an online contest #beartisticwithpixy whereby the contestant needs to post their own makeup look using PIXY and tag PIXY Malaysia. The response was quite encouraging and they really experienced PIXY in their own way. The campaign objective is accomplished.